SPORTONS NETWORK INSPIRES INTERACTION WITH A PURPOSE

SPORTONS NETWORK INSPIRES INTERACTION WITH A PURPOSE

By Rachel Werner

Video boards have been a part of sports since the 1950s. Some early electronic scoreboards were very simple, while others featured distinctive elements that included music, exploding fireworks, and other visuals. At first, electronic scoreboards were found in only a handful of ballparks. Now, video boards are commonplace throughout stadiums and arenas in the United States. It seems that, every year, new facilities strive to outdo each other in the size, quality, and abilities of their video boards. Today, video boards are one of the key ways an organization can engage with fans. Video boards can feature games, trivia, out-of-town scores, and other interactive elements. Now, with the Sportron video board network, they can be a tool for sponsorship.

The Sportron video board network is a great example of value added. It is generally known that all kinds of important data can be gained from sports fans. Everything from demographics to buying preferences can be learned during a fan’s time at a sporting event. Now, in today’s connected world, it is important to find a union between data collection and fan interaction. Sports is no longer purely about the physical contest, or the product on the field. Its biggest role is entertainment for the masses. The Sportron network for video boards provides this entertainment while also creating a better environment for sponsorships, marketing initiatives, and data collection.

"The Sportron network for video boards provides this entertainment while also creating a better environment for sponsorships, marketing initiatives, and data collection."

The Sportron network is located throughout the country in many major stadiums. The NFL is one of the biggest markets in sports, with an average game attendance of 66,000 fans per game. Because of this, interactive video boards in the NFL are doubly important. Through video board sponsorships, advertisers can easily find and target specific demographics, encourage interaction, and access important data through fan interaction. Because of the length of play for football games, organizations can easily use an interactive video board to help create awareness and demand for their product. Currently, four NFL teams (the Ravens, Panthers, Browns, and Lions), and more than ten college football teams use the Sportron network at their stadiums.

The Sportron network is yet another exciting tool to enable organizations to better reach their target audiences. Through advertising and sponsorship, organizations can continue to sell their products and services while creating a positive connection with sports teams.